How do you win over hiking & climbing purists who hate hype? Answer: with advertising and branding that speaks their language. With a look and voice that stand apart from the landscape photos and impersonal language of most outdoor gear ads. We've done all this and more for MSR, conducting market research, crafting strategy and a new graphic identity, creating an ad campaign that has run for a successful decade. As a result, MSR has risen from relative obscurity to become one of the most respected names in the outdoor gear industry.

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