Inland Northwest Bank
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Of several larger Spokane-based banking corporations, only Inland Northwest Bank remained entirely dedicated to Eastern Washington and Idaho, yet its name familiarity was low. So we extended the bank's name into a larger brand, championing the region itself. A "Definitely Inland Northwest" ad campaign in print, outdoor and radio profiled remarkable local celebrities who happened to be INB customers. Featured individuals included a 76-year-old world champion triathlete, an internationally famous sculptor, Spokane's high priest of barbeque, and plenty of others in whom locals could take pride.

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