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Icon
Materials
Web site
Icon is Washington's largest
paving and cement company. When it came time to write a sales Web
site explaining the company's many products and services, their
case studies provided the answer. When it comes to proving
competence in this field, successfully built freeways, bridges and
seaports are, well, excellent concrete examples. Results have been
outstanding. The site led to a printed sales book. The company
cross-sells its services more successfully. The sales staff uses
the copy as a sales script. And formerly invisible Icon is a
recognized presence in Washington business.
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