Henry Weinhard's
Organic Amber launch Outdoor

When Henry Weinhard's decided to become the first major American brewer to launch a fully organic beer, we created the campaign you see here to launch Henry Weinhard's Organic Amber up and down the West Coast. Lots of outdoor boards, newspaper ads in alternative weeklies, a major point-of-purchase promotion, and, of course, a full-featured Web strategy including a terrific site, SEO, SEM, display, social media and more. The results? Organic Amber shot to the head of the organic category in four months.

View Enlargement
| 1 | 2 | 3 | 4 |
Back to Portfolio