Henry Weinhard's
Northwest Connects Campaign

This second stage of the Henry's brand relaunch featured widespread advertising in print, outdoor and online, all of it driving traffic to a cool, revamped Henry Weinhard's website and a series of sponsored events.

Our tagline, "Where the Northwest Connects", anchors advertising that shows Henry's as the common ground in Northwesty disputes; fly fishing vs. bait fishing, backpacking vs. RVs, propane vs. charcoal, burgers vs. sushi. Meanwhile, we also created a giant Henry's bottle, put it on a classic Northwest log truck with a load of logs and drove it around the region, winning smiles and double-takes at every turn.

Web hits went off the charts, and sales continued their resurrection.

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