How do you set a microbrewery apart? In the case of Grant's Ales, we featured famously opinionated brewmaster Bert Grant, the Northwest's first microbrewer. With our help Bert's signature became his logo, his portrait became the company icon in packaging and advertising, his appearances and interviews the company voice. The result? Local media and international beer publications featured Bert in a dozen major stories, exponentially multiplying the brewery's tiny ad budget. In two years Grant's went from fourth place to second among Washington State specialty brewers, second only to heavily capitalized Redhook.

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