When Washington joined the ranks of states offering special savings accounts to families pressed by college costs rising at triple the rate of inflation, I named the program ("GET Program"-for Guaranteed Education Tuition, and to suggest the way it helps one get an education) then I wrote a website and these two brochures to explain it, along with a tagline, "Tomorrow's Tuition at Today's Prices". The whole campaign was warm and user-friendly.

Results? The GET Program launched to rave reviews. Thousands of families signed up immediately, and many thousands more have subscribed in the several years since.

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