If you find yourself stirred by terms like click-through, conversion rate and cost-per-acquisition, you'll love what we did to help Albertson's become the world's most successful online grocer. State-of-the-art websites-some running into two hundred pages full of articles on food and celebrations-promoted seasonal specialties and online ordering. Online advertising attracted clicks, boosted shopper registrations and spurred Web transactions. All of which led to appetizing returns for Albertsons.

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